COMMUNITY OUTREACH
The visual identity extended into physical community spaces through branded vape disposal bins, posters, and pop-up activation signage.
The bin counter interface visually reinforced collective participation, turning individual quitting actions into a measurable public movement.
By existing both online and offline, the design system supported sustained engagement beyond digital interaction.
The primary design goal was to reposition quitting vaping as socially desirable and culturally relevant.
Bright, high-energy colour palettes were selected to disrupt traditional health campaign visuals and align with youth digital environments. Bold typographic hierarchy ensures legibility in fast-scroll social feeds and high-traffic physical spaces.
Graphic elements were designed to feel shareable and participatory, supporting the campaign’s emphasis on collective action. QR integration was embedded seamlessly into layouts to encourage offline-to-online engagement.
The visual system was built to scale across platforms while maintaining clarity and cohesion.
DESIGN STRATEGY
SCOPE OF WORK: Development of a cohesive visual identity and campaign design system for a national youth-focused public health initiative. The visual system was designed to function consistently across digital, outdoor, and experiential environments while maintaining strong recognisability.
INDUSTRY: Public Health Communication / Government Campaign / Youth Behaviour Change
VIBE: Energetic. Collective. Empowering. Youth-driven.
Quit Together is a national anti-vaping campaign targeting Australians aged 18–24. The campaign reframes quitting as a shared social movement rather than an individual struggle.
Instead of relying on fear-based messaging, the concept positions peer influence as a positive force for behaviour change.