I’m Madeleine Olivia, a Communication Design and Public Relations graduate passionate about shaping stories that connect people and brands. My work sits at the intersection of creativity and strategy - blending strong visual design with purposeful communication.

Whether it’s crafting a visual identity, developing a PR campaign, or building integrated brand experiences, I approach every project with intentionality, impact, curiosity, and creativity.

I approach every project with clarity and care, ensuring that every design choice, word, and strategy is purposeful. Nothing is done “just because” - it’s about aligning visuals and messages with meaning.

My goal is to create work that doesn’t just look or sound good, but that leaves a lasting impression. Whether it’s shifting perspectives, sparking conversation, or helping a brand grow, I aim for results that matter.

I’m driven by questions, exploration, and the willingness to experiment. Curiosity keeps my process alive. From diving into research to uncovering audience insights, to testing creative ideas that push boundaries.

To me, it’s all about imagination, originality, and problem-solving. It’s the spark that transforms strategy into something human, memorable, and visually powerful.

RESUME

For a closer look at my experience, education, and skills, you can view my full resume here.

WHAT

BRINGS TO THE TABLE…

Adobe Creative Suite
Proficient across Lightroom, Photoshop, Illustrator, and InDesign, applying each to bring clarity and visual cohesion to campaigns. Skilled in photo enhancement and tone consistency (Lightroom), creative image manipulation (Photoshop), brand identity and vector design (Illustrator), and publication or layout design for digital and print (InDesign).

CapCut
Competent in short-form video editing for social storytelling-skilled in timing, transitions, and tone to create engaging, platform-optimised content for Reels and TikTok.

                                                              Canva
Experienced in producing fast-turnaround social content and campaign materials with brand precision. Confident in utilising advanced tools and templates to maintain visual consistency across multi-platform strategies.

                                                                                                 SEMRush
Knowledgeable in using SEMRush for digital strategy and performance tracking—conducting keyword research, content optimisation, and competitor analysis to inform design and messaging decisions.