Doodle Your Feelings
SCOPE OF WORK: Emotional wellbeing campaign, branding, PR plan
VIBE: Playful, warm, emotionally intelligent, educational, child-friendly
INDUSTRY: Education, Mental Health Promotion, Non-Profit/Community Engagement
Doodle Your Feelings is a multidisciplinary project aimed at supporting children's emotional literacy through accessible art therapy tools. Designed for use across schools, homes, and clinical environments, the campaign blends creative learning with mental health awareness. Through strategic partnerships, visual storytelling, and thoughtful community outreach, this initiative empowers young people to understand and express their emotions: one doodle at a time.
Doodle Your Feelings is dedicated to expanding emotional literacy beyond the screen—into schools, clinics, homes, and public spaces. This initiative champions real-world impact through a series of engaging touchpoints: vibrant posters, billboards, classroom kits, and downloadable campaign resources including our full PR plan. Community leaders, educators, and local businesses are invited to get involved by hosting events, displaying materials, or sponsoring awareness efforts. The outreach arm of the campaign builds visibility, fosters collaboration, and ensures that every child, no matter where they are, has access to creative tools for emotional expression.
COMMUNITY OUTREACH
The Doodle Your Feelings website is an interactive digital hub designed to support children’s emotional wellbeing through creative expression. Bright, intuitive, and playful, the site invites users to explore emotions using tools like digital doodling, downloadable worksheets, and character-led storytelling. It features age-specific learning zones, a community outreach section, and resources for educators, therapists, and parents.
WEBSITE
The design approach embraces a hand-drawn, playful aesthetic inspired by children’s own mark-making. It uses irregular lines, doodles, and expressive textures to evoke authenticity, emotional honesty, and accessibility. The layout and hierarchy remain clear and intuitive to engage both young users and adults (parents, teachers, therapists).
