SCOPE OF WORK: Brand identity, campaign development, UX/UI design, print collateral, social media strategy.
VIBE: Soft, empowering, introspective, inclusive, and emotionally intelligent.
INDUSTRY: Mental health and wellness, non-profit/public health advocacy, women-focused initiatives.
Bloomspace is a gentle mental health initiative designed to provide soft, emotionally intelligent support for young women navigating anxiety, burnout, and emotional overwhelm. Each touchpoint is carefully crafted to reduce stigma surrounding mental health and offer moments of clarity in a fast-paced world. Bloomspace champions softness as strength and invites users to reconnect with themselves to find their bloom.
The Doodle Your Feelings website is an interactive digital hub designed to support children’s emotional wellbeing through creative expression. Bright, intuitive, and playful, the site invites users to explore emotions using tools like digital doodling, downloadable worksheets, and character-led storytelling. It features age-specific learning zones, a community outreach section, and resources for educators, therapists, and parents.
BLOOMSPACE APP
DESIGN
The design approach embraces a hand-drawn, playful aesthetic inspired by children’s own mark-making. It uses irregular lines, doodles, and expressive textures to evoke authenticity, emotional honesty, and accessibility. The layout and hierarchy remain clear and intuitive to engage both young users and adults (parents, teachers, therapists).
DESIGN NOTES
The design approach embraces a hand-drawn, playful aesthetic inspired by children’s own mark-making. It uses irregular lines, doodles, and expressive textures to evoke authenticity, emotional honesty, and accessibility. The layout and hierarchy remain clear and intuitive to engage both young users and adults (parents, teachers, therapists).
DESIGN NOTES
The Doodle Your Feelings website is an interactive digital hub designed to support children’s emotional wellbeing through creative expression. Bright, intuitive, and playful, the site invites users to explore emotions using tools like digital doodling, downloadable worksheets, and character-led storytelling. It features age-specific learning zones, a community outreach section, and resources for educators, therapists, and parents.